10 Types of Digital Marketing Strategy

Do you remember how marketers used to sell products and services?

Sales people will go to everyone's house and explain the product details to make a sale.

But do you think it is possible today that you can do sales like that?

There are good chances that your competitor will outcompete you.

So, it is important to find an effective way.

And there is nothing that can beat digital marketing in the digital world.

And we are about to discuss that in detail.

We’ll cover,

• What is digital marketing strategy?
• Why is it important to build one?
• Types of digital marketing strategy

What is digital marketing strategy?

Digital marketing strategy is like a roadmap. It helps you reach the target audience and convert them using different tactics.

It's like when you were a child. You first learnt alphabets, then you started learning words. And now you can write sentences.

Similarly digital marketing strategies have multiple steps. These includes

• Understanding your audience
• Creating messaging to target them
• Nurturing them to convert and more…

Why Have a Digital Marketing Strategy?

It is important to build a strategy before running a digital marketing campaign because…

• It helps you reach your goals faster.
• It helps manage your budget
• It helps target the right audience
• It helps increase ROI.

And if you don’t have a digital marketing plan, you will likely end up spending loads of money without getting any outcome. So, it's best to have one.

Key Components of a Digital Marketing Strategy

But before you start creating a strategy, you have to understand key components of it. This will help you create a strategy that converts more users and helps you get better ROI.

1. Use the Acronym SMART

SMART means Specific, Measurable, Attainable, Relevant, and Timely.

When you start building your strategy, it is important to follow this. It helps you keep your metrics organized and create strategies that align with your business goals.

2. Establish an Accredited Team

It is important to have a team that is experienced and adaptive based on changing market demands. You need the right people for everything,

• Social media marketing strategies
• Content marketing strategies
• SEO strategies and more

So, make sure your team is updated with the latest trends in marketing. And focus on building a network or group of marketers. It will help your team learn from others and implement strategies that deliver better results.

3. Audience Awareness is a Must

Audience awareness is something very important in your strategy. Because if you are not aware of the audience, how are you going to target them?

It is not something very hard with all the tools we have today. You can use tools like Hubspot and Google analytics to see the type of audience looking for your business. It will help you understand certain demographics like,

• Age
• Gender
• Location
• Search queries
• Interest

4. Refer to the Buyer Experience

It is important to ask questions and not just random ones. You have to think from buyer perspective and ask questions like,

• How did the customer become aware of your brand in the first place?
• What is your customer’s interest?
• How do customers see your brand?

Answering them will help you optimize your strategy and make it more effective.

5. Build a Strategy

Once you have all the information including demographics, psychographics, and more, you can start building your strategy. Having all the information beforehand will help you make your strategy more effective.

Also read this article : How to create a digital marketing strategy

10 types of digital marketing strategy

Every business has their own requirements. They can choose from different types of digital marketing strategies that help get them the best outcomes.

For example, if you are someone doing digital marketing for IT companies, you will need a different strategy compared to a local store.

So, it is important to understand different types of digital marketing strategies.

1. Inbound marketing

It is like organic marketing, when you create content on topics that users are searching for. It includes blogs, articles, social media and more.In Inbound marketing, first you offer value through your content and users keep looking for their queries.

And then they end up buying your product or service that you are offering. Some businesses even collect leads so they can nurture the customer later and convert them.

Generally Inbound marketing is more affordable than paid media as it generates long term value.

2. Content marketing

In content marketing, businesses generate content to answer the queries that people ask for. It can be anything, a blog, podcast or a video.

Mostly businesses do content marketing to increase their brand awareness, educate their audience and nurture them until they convert.

Usually in content marketing, content is written for a specific persona so the reader can relate with the content. It is better than the regular pop ups or ads that we find annoying.

3. Online (and in-person) events

Many businesses use online and in person events to promote their products. You can either host the event yourself or attend events happening in your industry and niche.

Attending these events helps you get exposure with like-minded people. You can also meet interested customers that might end up buying your product.

4. Search engine optimization (SEO)

SEO is a complete organic medium for traffic. You can optimize your site with relevant content and keywords. If you manage to build a high authority site in your niche with high quality content, you can start getting a continuous flow of traffic on your site without really spending much.

If you want to go for SEO, it might take you 3 or 6 months or even more in some cases but if you do it right, you can get unexpected outcomes out of it.

5. Social media marketing

More than a billion people use social media and the algorithm promotes quality content. So, if you start creating content around topics that users want to know about, you can get a good amount of leads and traffic on your site.

The only difference in SEO and social media is the content format. So, if you create the same content for SEO and social media in different formats, you can easily get traction.

But note that the tone is slightly different, so don’t forget to optimize that.

6. Email marketing

Email marketing is something that if it's done right, it can give more than 30X return on every penny spent. You can either send promotional or informational emails.

You must have seen many websites generating leads and then starts sending them newsletter and other relevant content.

It really helps engage users and convert them into paying customers, if you manage to personalize your emails.

7. PPC advertising

PPC is a strategy where you pay advertisers to promote your products. Usually they charge for every click. And the charge varies depending on the demand, geography, niche and traffic volume of keywords you are targeting.

Generally, you can run PPC on search engines like Google, Bing and more. And these kinds of PPC ads generally take you directly to landing pages.

It's because these are high potential customers looking for the services you are offering.

8. Video marketing

Video marketing is also used to promote products, services and brands. You must have seen product review videos, or videos from Zomato promoting their delivering services.

Many businesses also use it as a way to get customer testimonials and promote them on social media platforms to get attention for their brand.

And the conversion chances are also very high here, as you are seeing the product usage right in front of you. And most customers look for this kind of content before buying a product.

So, if they are convinced, they are likely to make a purchase.

9. Chatbot and live chat marketing

Chatbots and live chats have become popular lately. You must have seen WhatsApp promotions, where brands can send promotional messages to targeted customers.

Also, to make things quick, these chatbot tools are now integrating built-in stores where customers can make a purchase in a chat itself. It is among the most convenient ways for promoting products and it is getting traction.

10. Earned media

Basically earned media is something when someone who is not related to your brand or business, posts or shares something about your product/services. In digital marketing, we also call it PR.

And it's natural that when someone other than you talks about your product/service, it creates more impact.

For example, if one of your friends is using some product, and they can’t stop talking about it.

You know the product is good because your friend recommended it.

And you will buy it too.

Benefits of a Well-Planned Digital Marketing Strategy

Digital marketing will look like something everyone should do. But it is important to have a strategy to target customers with the right message. You can’t just go around running ads, or start writing random content online. It has to be planned and it has to be well-thought.

1. Increased Online Visibility

A right strategy can help you increase your chances of being found online. It can put you on top of search results and in front of potential customers.

2. Targeted Audience Reach

Planning a strategy helps you target your audience in the right way. You can write messages that can relate with them and when users find it relatable they are more likely to check your product.

3. Cost-Effectiveness

If you have a clear plan, you can manage your budget accordingly. Because without a proper plan, you will end up wasting money.

4. Brand Awareness

If you send the right message and customers see that message consistently on multiple channels, they are likely to recognize your brand.

5. Customer Engagement

Nothing can engage a customer more than content that is helpful and engaging. If you are writing on genuine customer queries, there is no doubt that you will get better engagement.

6. Competitive Advantage

Building a strategy definitely has a competitive advantage. It can help you position your brand as a unique one.

7. Improved Conversion Rates

If you target the right audience with the right message, people will relate more with your brand. And it will help you increase your conversion rate.

Conclusion

If you are looking for a digital marketing company, we can help you. At Rejoicehub LLP, we are among the top digital marketing services in India.

We provide marketing solutions that help businesses stand out. Also, with our experience, we can help build strategies that can improve your ROI.

With a proven track record of our clients, we can assure you that you will be getting a high quality of services from our end.

At Rejoice, get marketing that is result-driven. Get in touch with us now! We help with digital marketing for IT companies and more!