Conversion Rate Optimisation UX | Top 8 Techniques

When we talk about digital marketing, there are two things that drive success online.

First is user experience and second is conversion rate optimization (CRO).

Every business wants to provide their user better experience and keep them loyal. But using the right technique is really important.

You can not just ask GPT or copy the list of techniques from the internet. Obviously there are few basic things that you can do but it is also important to tweak your strategies based on your user behaviors.

And that is something we are going to learn in this article.

To quickly summarize we will discuss,

• What is UX design and CRO?
• How does it impact your business?
• Conversion rate optimization best practices

What is User Experience Design?

UX design means creating platforms that users can easily navigate through and complete an action. It is not just about creating websites and apps that look appealing. But, it is mostly focused on understanding user requirements and making a platform easy to navigate. With a well designed UX, you can deliver a smooth and enjoyable experience. It includes everything: the speed, the navigation, animation and so much more.

What is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) is a process to optimize your site for better conversion. It's not about bringing more traffic and converting them. CRO techniques focus more on how to increase the number of conversions from the current traffic that you are getting on your site. The goal here is not just about generating revenue. It can be anything like signing up for a newsletter, or registering for a free event. And, it is not a one time process. You have to regularly analyze user behavior, find issues and fix it to improve their overall experience. Optimizing your site for better conversions helps you get more conversions.

Why Is Conversion Rate Optimization Important?

Conversion Rate Optimization boosts the return on investment of the business, customer value, and revenue without necessarily bringing in more traffic; it also improves user experience for lasting growth.

1. Maximizes Marketing ROI

CRO helps you get more out of existing traffic by turning visitors into customers, reducing the need for extra ad spend.

2. Enhances Customer Value

By focusing on CRO, you can increase the chances of repeat purchases. It increases the lifetime value of each customer.

3. Increases Revenue Without More Traffic

CRO allows you to generate more sales without needing to attract new visitors, making it a cost-effective growth strategy.

4. Improves User Experience

CRO often involves optimizing UX. It leads to a smooth and intuitive experience for all your visitors and not just buyers.

How User Experience Affects SEO ranking?

User Experience (UX) influences SEO because it enhances user experience such as low bounce rates, extended time spent on-site, encouraging a visit in the near future and effortless site navigation which in turn helps in boosting the rankings.

1. Reduces Bounce Rate

If you are a marketer, you know that a high bounce rate is a sign that people don’t want to stay longer on site. So, focusing on better experience can increase time spent on site and it will also improve your ranking.

2. Increase time spent

When users stay engaged, they spend more time on the site. It shows that your content offers value and search engines will rank you higher.

3. Encourages Repeat Visits

A well-designed UX encourages users to return. It increases the chances of getting backlinks as marketers often look for sites with good reputation.

4. Improves Site Navigation

If you have a clear navigation on your site, it's easy for search engines to understand your content better. It helps with better indexing and ranking.

Also read this article What Is SEO And How Does It Work?

8 UX Techniques to Boost your CRO Efforts

There are many conversion optimization tips that you can find on the internet. We tried and tested them and we came up with the best 8 UX techniques that can help you improve your conversion rates.

1. A Simple Registration Process

Don’t overcomplicate the user with a lengthy registration process. Ask for things that are necessary like email, phone, name and more. You can ask for other things once a user starts using your product. So, try keeping your registration process short and simple. It will increase the chances of users completing it.

2. Run User Experience Tests

From what we have learnt from our experience, users will always prove you wrong. No matter how expert you and your team is, users will always find something that needs to be improved. So, don’t just rely on feedback from your team. Reach out to users and ask about their experience on your platform. It will definitely help you with improving conversion rate.

3. Use a Dedicated Landing Page for Ads

What so many businesses do is they land users on their homepage. It's fine, it has all the details. But when you are running ads, you have to be a bit aggressive to get conversions. So consider creating a landing page with a copy that can immediately catch user attention. It will help you get better ROI on your ad spend.

4. Make Your CTAs Stand Out with CRO UX

Your CTA has to be strong and clear. Use bigger fonts and colors that immediately catch attention. Because if your CTA looks similar to other website text, users are less likely to click on it.

5. Ensure Your Website is Accessible

Accessibility means making your site usable for everyone. No matter what device they are using or what kind of connectivity they have. You have to optimize your site so everyone can easily access it. Also, it should load faster in low network conditions, to reduce bounce rate. It's a part of UX optimization and everyone must focus on it.

6. Stay on Top of Analytics, Tracking, and Testing

Start monitoring your website from the very first day. It will help you find trends, understand user behavior and test changes. Following this data driven approach will help you get better conversions and reduce spending on getting new customers.

7. Conversion Copywriting

As we mentioned earlier, you have to be a little aggressive with your copies. All your copies should clearly convey the message. Also, it should guide them towards taking action. For example, if you want someone to book a demo, your CTA should clearly mention “Book a demo”. And if it's a free demo, you should leverage it too. Use “Book a free demo” to make it more attractive.

8. Product Image Size

Always consider adding larger and high quality images so your users get a better look at a product. Avoid blurry and low quality images. Also, it doesn’t mean that you can keep the image size higher. Keep it low, so it can load quickly on any device.

Conclusion

Using these UX optimization tips can help you get higher conversions with your existing traffic. Get expert help from Rejoicehub to improve your conversion rate.

We provide UI/UX services to help businesses improve their overall user experience and boost conversion rates. We go into depth and try to understand the user's pain points. It helps us design a platform that is more likely to convert.