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Amazon will host its Prime Big Deal Days sales event on October 8 and 9
Amazon said on Tuesday that it will host its Prime Day-like sales event, “Prime Big Deal Days,” on October 8 and 9. For the last two years, the e-commerce company has scheduled its fall event in October and has continued that tradition this year.
Apart from the U.S., this event will take place in Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.K., and Turkey. Amazon will hold Big Deal Days in Japan later in October.
Prime members will have a deal for them every five minutes during the event, the company said. It has also prepared a holiday gift guide. Earlier this year, Amazon made its AI shopping assistant Rufus available to all U.S.-based users. And it will hope that more shoppers use it.
“Exclusive savings events like Prime Big Deal Days combined with unlimited fast, free delivery of 300+ million products across more than 35 categories year-round put Prime in a class of its own and make membership a better value than ever before,” Jamil Ghani, vice president of Prime Worldwide, said in a statement.
According to analysts, Amazon’s Prime Day held in July was a successful endeavor for the company, with a record $14.2 billion in sales. Adobe noted that 49.3% of sales were initiated from a phone rather than other devices. The company noted that during the holiday season this year, mobile shopping will drive 53% of online sales.
Amazon’s e-commerce sales in the U.S. are expected to total $491.65 billion in 2024 — up 10.5% from the last year, according to data from analytics firm Emarketer. The data also suggested that Amazon still remains the biggest e-commerce retailer in the country, with a 40.4% market share.