Drag

Let’s get in touch

Schedule a meeting with our Expert to discuss your needs and explore tailored software solutions.

Support center +91 9825 122 840

Logo
About

About Us

Rejoicehub LLP, a prominent offshore IT outsourcing firm, was established in 2019 and has been making remarkable strides in the IT sector.Our dedicated team of over 100 professionals is our greatest asset. Our unwavering commitment to excellence has made us a highly sought-after company globally. We prioritize understanding our clients perspectives to enhance their product development process. Our adept professionals are capable of providing top-notch solutions. We promise our clients to bring their unique ideas to the market in a more user-friendly manner. Punctuality is a cornerstone of our work philosophy, and we prioritize delivering exceptional quality.

Career

Career

We offer careers, not jobs

Becoming a part of Rejoicehub LLP could mark a significant turning point in your life, offering numerous benefits along the way. Its a second home where teamwork is prioritized to achieve our shared objective - continuous evolution with cutting-edge technologies while ensuring the well-being of our most treasured resources, our employees. Embrace the Positive Vibes and the significance of maintaining a healthy Work-life Harmony by collaborating with us.

SOLUTIONS

SOLUTIONS

Case Study

Explore Our Trending Case studies

Visualize yourself being in the place of those clients who are talking about their problems, victories and how our IT solutions was very important for them. From showing how workflow optimization or cybersecurity reinforcement can be implemented through a case study approach to explaining that collaboration and innovation is able to overcome any difficulty.

Technology

Technology

Starterkit

Starterkit

Blogs

Our Blogs

Our blog is packed with valuable resources to keep you ahead of the curve. Explore industry trends, discover hidden tech hacks, and gain expert insights to optimize your operations and stay on top of the latest advancements.

Contact

Let’s get in touch

Great! We are excited to hear from you and lets start something special together. call us for any inquiry.

At Rejoicehub LLP, we are deeply passionate about creative problem-solving, innovative thinking, and pushing the boundaries of brands. With each client, we bring forward a commitment to forward-thinking solutions that drive success in the digital age.

Airtel deploys AI to curb spam, calls for regulatory oversight on WhatsApp in India

Date September 25, 2024

Writen by Manish Singh

newsImage

Bharti Airtel, India’s second-largest telecom operator, launched a free AI-powered spam-detection system for all customers on Wednesday, aiming to curb the country’s raging unwanted calls and messages while also calling for stricter regulation of WhatsApp and other messaging platforms.

The company claims the solution is India’s first network-based, AI-powered, spam-detection system. The feature will alert Airtel’s customers in real time to suspected spam calls and text messages and will automatically activate for all users at no additional cost. Airtel has about 387 million wireless subscribers in India. 

Indians have long grappled with a relentless barrage of spam. A recent survey by startup LocalCircles found that a staggering 95% of users report receiving unwanted calls every day, with most facing at least three such intrusions a day. The government’s “Do Not Disturb” (DND) registry has proven largely ineffective, with 90% of registered users still plagued by spammers, the survey found. 

Gopal Vittal, managing director and CEO of Bharti Airtel, said the telecom operator spent 12 months building the new spam-detection system. “Spam has become a menace for customers,” he said.

Vittal also called for stricter regulatory oversight on messaging platforms, including WhatsApp, to safeguard customers. WhatsApp users in India, its largest market, have been complaining about the rise of spam texts from brands for many years.

Airtel’s new system at work.

Airtel said the new system employs a dual-layer protection mechanism, filtering communications at both the network and IT systems layers. Airtel’s data scientists apparently developed a proprietary algorithm that analyzes various parameters such as caller usage patterns, call frequency, and duration in real time, the company said. 

This AI-powered solution will process a staggering 1.5 billion messages and 2.5 billion calls daily and can identify 100 million potential spam calls and 3 million spam SMS messages every day, the company said. 

Beyond filtering, the AI system also scans SMS content for malicious links, cross-referencing against a centralized database of blacklisted URLs. This additional layer of protection aims to prevent users from accidentally clicking on suspicious links, a common vector for fraud and phishing attempts.

The system can also detect anomalies such as frequent IMEI changes, which are often indicators of fraudulent behavior, the company said.

India’s phone spam problem extends beyond mere annoyance. There’s also been a marked rise in Indians reporting calls from scammers impersonating government authorities, delivery services, and credit providers.

Work with us

We would love to hear more about your project

Let’s talk us